Did Diego Pellicer Actually Grow Marijuana?

Several times within the last year, Jamen Shively announced plans to create a legal pot empire on the scale of Starbucks. Liberally peppering his language with references to well-known companies—Coca-Cola, Neiman Marcus, and Microsoft, where the former marketing manager worked for six years—Shively focused on building a brand, saying it was more important to be "first to mind" than first to market.