Get Rich or High Trying

Mason Tvert is leading a quick tour of what he irreverently describes as the Marijuana Manor—a genteel, three-story, historically-registered, 1880s-era brick and stained-glass building in downtown Denver that was recently converted into permanent office space for a consortium of do-gooders fighting to make legal cannabis work in America. The building houses four separate activist organizations, a trade association, and a law firm. Tvert is clad in a conservative suit jacket and tie worn above a pair of faded blue-jeans—an ensemble compiled in deference to a remote television appearance earlier in the day that shot him from the waist up. His clashing outfit offers an unintended statement on the split-personality of the pot world right now: Business in the front, party in the back.