Reefer Madness: Controversial Ad Issues

The big broadcasting issues confronting Washington policy makers range from retransmission consent and newspaper-television cross-ownership to the “performance tax” and political advertising. But the everyday issues facing broadcasters in the trenches these days are more in the area of controversial advertising. Lately, that means whether to accept advertising promoting on-line gaming, electronic e-cigarettes and, most recently, marijuana, since many states have now legalized its use.